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As a social responsibility of Kuwait Flour Mills & Bakeries Company in supporting Kuwaiti youths who are passionate about cooking avocation and who wish to start their own small businesses, the company produced a TV program named "Kuwaiti Chef" a cooking competitions, in which the Kuwaiti identity was emphasized at the highest levels of skills and professionalism. Mr. Mutlaq Yousef Al-Zayed, the company's Chief Executive Officer, said: “The Kuwaiti Chef program aims to attract young enthusiastic chef, to enhance their confidence and support them through this program that will encourage them to work, compete and win the competition. The top three spots, will receive a financial reward of 10000, 7000 & 5000 KD each, as this will help them to launch their future projects.” 230 contestants participated out of that, 45 were selected based on the specific criteria to enter the program and compete for the first three prizes under the supervision of a Kuwaiti chef jury.